Search engine Optimization is used to increase the online traffic for a website, in order to rank it above in the search result and to give it a WEB-PRESENCE.
For this a lot of research work needs to be done for the site.
Talking about first things first; People seach for a particular key-word in the website. So to begin with, we look for the specific key-words the customers put in. Based on that we prepare a relevant list so that the customer finds the result appropriately. This is the main work.
Since in todays world, everything is done on-line, so just to create a website is of very little help. The main target is to keep your web-presence maintained. Since so many websites sre there, the customer obviously wants to keep in touch with the most updated one. So to maintain the web-presence is the real competition. For this the SEOs keep endaeuvering with the aid of certain tools. These tools include fetching the right key-word, geeting to know what actully a customer needs and then thriving to appear on top of the search result.
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