Pay per click plan is associated with bidding on keywords on search engines. As and when, visitor clicks or types the keyword; the advertisement is displayed as search engine result.
Pay per click plan is a cheaper means of advertising, where search engines advertise the ad for the website which has placed highest bid for that keyword. Ads generally appear on the top or on the right of the search engine results. All search engines are displaying PPC ads to their visitors to create maximum publicity at low cost.
Visitors want exact results for their searches. Pay per click ads are the right means of refining the searches for the visitor and develop a long term relationship with the visitor. This is because the visitor reaches fast to your website through the prescribed link associated with the ads. Moreover, the website displays all information needed by the visitor.
The visitor gets fully satisfied and wants to come back again for more products and services. These way PPC ads develop a long term relationship between the visitor and specific websites.
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