Wednesday, March 3, 2010

LINK BUILDING TOOL TO INCREASE THE PAGE RANKING

Link building is the tool to increase the rank of a web page in the search engine mechanism. If a particular website ranks higher in the search engine, the popularity of the site is definite to increase. This is what all the website owners strive for in order to have higher return on investment.

Link building is actually a process or technique which is used to direct the much needed traffic towards your site. In order to achieve this, the content of the site should be such that the visitor is bound to visit the site over and over again. Content writing plays a very pivotal role in this sphere. The content needs to be compelling and should be worthy of being indexed in the page rank. For this higher emphasis should be on the quality of the content and theme and ethics of the site.

Link building is basically of three types; one way, two way and three way link building. One way link building is the one in which a website gets traffic or back links from an other website but has nothing to pay in lieu of it. The second type is the two way link building in which, a particular website will provide back links to another website only if he gets the same. That is both are benefited mutually by providing back links to each other. The third type is the one in which you have to exchange the back links with two websites. The more back link a website has, the higher will be its ranking in the search result.

This way link building is of great help to a website in order to achieve higher page ranking which in turn will boost up the link popularity. When a link gains popularity, it will definitely have more online traffic diverted to its website and this way have higher returns on investment.

1 comment:

  1. Great Article,i know that in Seo Link building is very Important or link building is of great help to a website in order to achieve higher page ranking in all search engines

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