Websites are generally prepared by the specialists who design and draft a beautiful and informative websites for their clients. But the work of promoting or marketing a website lies in the hands of the SEO. SEO or search engine optimizers are professionals in their field who look after the prospects of promoting the website in the search engine.
A website is meant to promote a business amongst Internet marketers. The website is always given in the form of a page and it depends on the SEO to take care of the page and make them compatible for the search fields of the user. The SEO is the right person to market a business website and promote it in such a way that it earns top position on the website.
Search engines have certain criteria to mark the website in the search engine. These criteria are well-known to the SEO, who optimizes the site as per guidelines to rank them high in search engines. Different search engines have different guidelines and websites should be optimized as per different guidelines to mark them best in MSN, Google, Yahoo, etc.
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