Classifieds are either cheap or free facilities to a website which help in the promotional activities of the website.
Suppose a particular website owner is putting up a sale of particular products then a classified ad in small punchy line can be drafted to attract the relevant customers towards that website. Since these ads are small in size so they cost very less.
Their placement cost is also not so high because it is placed on such sites where the visitors are searching for the desired product at regular intervals. This means that the sites chosen to place the desired classified are less costly and have higher traffic diversion.
The time and place has to be decided by the website owner who wants least expenditure and maximum returns. However, the success of the ad is 90% dependent on the designing of that advertisement. This is so because the design has a pull factor which helps in diversion of desired traffic to the desired website.
Classified ads carry a link to access to the relevant website and visitors click only when they find something extraordinary on that advertisement. Hence to promote the desired website it is extremely important to design the ad with a strong pull factor.
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